4-COMPETENCIES-N A V I G A T I O N-L I N K S
COMPETENCIES
IMAGINATIVENESS; THE NATURE OF CRAFT
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Goal Setting, Ideation and Inspiration
This program elucidated the importance of mentors to gain inspiration for projects. When I learned our choices for the thesis included a music tour, I immediately envisioned Grace Jones and Akhenaton as the underlying inspirations for the persona. I have already applied many of these goal-setting, and ideation strategies to work on my projects successfully.
twēġen
Text Animation in Adobe After Effects
There are several ways to animate text. In other platforms such as Sony, Magix, and Cinema 4D, it’s hit or miss whether or not the client uses those design suites or file types. Learning text animation with Adobe is of great value since Adobe has a monopoly on industry and freelance mid to mainstream cross-platform media propagation.
þrī
Design Research
Critical design research revealed that logic matrixes have inherited racial, religious, and gender bias and that research for non-euro normative, non-white male, non-Christian brands required extra steps and alternate means of acquiring data. This is very important because the thesis and my personal projects center on diversity and tenets of shared globalized culture.
fēower
Brand Strategies
Brand strategies were fascinating. This Ikea commercial for furniture puts a couple up front and center, with an equality banner, with just the hint of the price for a cabinet that is obscured and running off the picture because selling an inanimate feeling of diversity and equality for Ikea is more critical for sales obviously than just showing, basic furniture pieces. This was a strategy I explored voraciously with the Mandy Madison thesis, designing a feeling albeit an immersive culture as if in fact, that was the product.
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